Monday, May 21, 2012

W in Dubai to transform hotel scene says Starwood


The introduction of Starwood's lifestyle brand W to Dubai will attract a new traveller type to the emirate, according to Starwood's senior vice president and regional director in the Middle East. 

On April 26, Starwood Hotels and Resorts announced a partnership with Al Habtoor Group to open the W Sheikh Zayed Road in 2017 as part of the Habtoor Palace development on the site of the old Dubai Metropolitan hotel. 

Just weeks later on May 8, the operator said it had revived plans to open a W branded hotel on The Palm Jumeirah, Dubai. 

W made its regional debut in the Middle East in Doha back in 2009.

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