Thursday, August 16, 2012

First IHOP Restaurant in the Middle East


DineEquity, Inc. (NYSE: DIN), the parent company of IHOP Restaurants and Applebee’s Neighborhood Grill & Bar, announced the opening of the first IHOP restaurant in the Al Barsha district of Dubai.

The opening marks the first of a 40-restaurant development agreement between IHOP and M.H. Alshaya Company for restaurants in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain and Egypt.

“This marks a major milestone in IHOP’s international development strategy and we are delighted to make the IHOP experience available to guests in the Middle East,” said John Merkin, IHOP VP

The restaurant features the brand’s latest international designs, will seat 225 guests and will be open 7 days per week. With the popularity of breakfast growing in the region, this newest IHOP menu offers many of the same traditional favorites as U.S. locations, including traditional breakfast pancake/egg/meat combinations, hearty omelets and signature pancakes.

Dubai’s first IHOP has a prime location in the Mall of Emirates, one of the largest shopping malls in the Middle East drawing over 31 million visitors each year.

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